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Tracking: UTM parameters

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Urchin Tracking Modules (UTM) are text snippets added to the end of URLs to help you track the origin of website traffic.

Using UTM parameters, you can view your web traffic analytics and see how many people are clicking on your Facebook ads versus your Instagram ads. Let's say you are running ads on multiple social media platforms that contain links to your website.
Example: youraccount.idloom.events/youreventname/register?utm_source=facebookad&utm_campaign=123456789


Estimated: November 2022

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Samy

Status changed to: Live

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Samy

Status changed to: In progress

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Samy

Status changed to: Planned